A promotional newsletter featuring trade news, customer success stories, and information about your products or services is an excellent way to establish and grow your relationship with your customers.
Build on existing design ideas. If you don't have the time or desire to create your own design, use a template or borrow from an existing layout. Quite a lot of resources are available on the Internet and downloaded for free.
Involve your audience. Ask for letters to the editor and story ideas, include a clip & return questionnaire, offer special pricing and coupons, a calendar of events, and plenty of alternatives for making contact—your phone and fax numbers and your mailing and on-line addresses.
State your mission. Add a tag line that explains who you are and what you do. Your publication will undoubtedly be passed on to the colleagues of readers who don't know you—a valuable source of new prospects.
You could use one or two colours instead of four, or if you want to design something uniquely special, try running a fifth colour, such as a silver or metallic ink.
Use customer’s names and faces. Most people love to see their names, their ideas, and their pictures in print. Include stories about, and letters from, satisfied customers but be sure to get permission before you publish.
Keep it simple. Good design makes your message more easily understood. Meaningless graphics, difficult to read text, too many fonts and visual elements on a page get between the reader and your message.
